Green Carpet Challenge Met Gala

Savvy about the impact a red carpet photograph beamed around the world could have the environmentalist was one of the first to make sustainable statements in hollywood.

Green carpet challenge met gala.

Discussing the green carpet challenge in a phone interview. Livia firth a film producer who 10 years ago started the green carpet challenge which asked celebrities to wear sustainable designs at high profile events like the oscars and the met gala. Eco age stella mccartney for green carpet challenge. Emma watson s met gala gown was made from recycled plastic bottles the actress collaborated with calvin klein and eco age for the green carpet challenge by sarah karmali.

In our search for ethically sourced fabrics we have found the green carpet challenge very inspiring said the british fashion designer victoria beckham. The model wore a pewter embroidered cutout gown by stella mccartney for the green carpet challenge at the 2017 met gala. It s crafted from certified organic silk and features glass bead embroidery. The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles.

Watson s trouser gown hybrid which she wore to the 2016 met gala. The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital. At eco age we know the power of the red carpet and the met gala is the biggest red carpet moment in the fashion calendar. The international awards season is always an important time for the green carpet challenge and a list celebrities have risen to the challenge including meryl streep cate blanchett and cameron diaz at events from cannes film festival to the met gala.

The first monday in may is one of our favourite times of year and has seen some of our most powerful green carpet challenge moments from emma watson in 2016 wearing a multi functional look by calvin klein made from recycled plastic bottles to emily blunt who wore a. A t the met gala calvin klein collaborated with the green carpet challenge to create sustainable red carpet looks for lupita nyong o emma watson and margot robbie. Emma watson is wearing an.